Relationships with other people, especially family, are important to our lives and should not be
Avoided or neglected. We need each other in a ways our electronics cannot substitute. We have to have friends and families to speak to face to face or we will suffer for it. This is coming from someone who sometimes has social anxiety and yet I do feel better when I am interacting with people in the real, flesh and bone world. Isolation is a killer!
That said, people like online friendships for their non commitment features. You un-friend someone and you don’t see their posts. You block someone, and they are gone from your feed and that’s it. In real life, you have to deal with the conflict and solve the issue behind it. If you don’t, things can escalate. More isolation, more loneliness, and more stress that is unnecessary and very bad for your health.
So while you are marketing your business online and building lists, consider your offline life. Is it lacking in anyway? Do you have any offline customers? Do you do business offline at all? Online marketing is great to start something profitable, but I think the added dimension of unplugged interactions is invaluable. So have a balanced approach to marketing beyond an internet obsession. You will be glad you did.
Linda Christian
